The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
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Featured Resources

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Kids' Poems (Grades 1)
Regie Routman shares her delightful selection of free verse poems written by first graders that will inspire your second graders to think, I can write poems like this too! Regie provides strategies for using kids' poems as models to guide children to write poems about things they know and care about: learning to skate, disliking asparagus, playing with a best friend, and more. She describes the way she invites children to study the model poem, beginning by asking kids, What do you notice? She sh...
Taking Charge of Your Child's Education: A Guide to Becoming the Primary Influence in Your Child's Life
Every parent wants to give their child the best start in life. The best way to do that is to get fully involved in their educational process as their primary influence. This book is full of helpful information, resources, and tools that will lead you to home education success. Erica Arndt recognizes that the most important factor is the family unit relationships. This book will help you as you make your decision to homeschool. 
Different Brains, Different Learners: How to Reach the Hard to Reach
Nearly 40% of all students have some kind of learning challenges, yet many go undetected. This practical comprehensive guide has been written that links the latest brain research with teaching strategies to reach you most frustrating, hard-to-reach learners. It's packed with powerful tools, techniques, and strategies that can actually help students improve brain function without resorting to medical interventions.Arm yourself with powerful knowledge for solving difficult learning problems; ...
LeapPad Game - Mind Wars Jr. Interactive Game
Bring a friend and try this brand new way to play with your LeapPad! Race around the board in this fast-paced, wonderfully wacky game. Be the first to close all five windows and you will become the Mind Wars master and learn important 1st and 2nd grade skills in math, language arts, life science, physical science, and social studies!
Easy Grammar Systems
Easy Grammar Systems publishes the Easy Grammar and Daily Grams teaching texts for use through high school. Students use a “hands on” approach (deleting/marking) and learn correct usage and why that usage is appropriate. Review and using information previously learned to teach new concepts help to insure mastery learning. This method is both easy to teach and easy to learn.